I have a passion for building brands at the intersection of marketing, design, sales, and retail.

My career began at MALK Organics, where I got my start in the fast-paced world of natural CPG and startups. As part of a growing plant-based beverage brand, I had the opportunity to see what it takes to build a brand from the ground up; from creating the marketing foundation and developing creative to supporting field marketing, trade shows, retail programs, and national growth.

Since then, my experience has grown across the entire CPG marketing landscape. I’ve helped launch and expand products at some of the country’s largest retailers, developed shopper and retail media programs, led field marketing and experiential activations, managed social and digital advertising, and partnered closely with sales, creative, supply chain, and external agencies to bring brands to life at retail.

What makes my approach unique is my ability to connect creative thinking with analytical strategy. I’m equally comfortable developing a campaign, analyzing retail media performance, designing a piece of creative, or working with a sales team to turn a marketing strategy into something that actually drives purchase.

I thrive in fast-moving environments where there’s an opportunity to build something new, solve problems, and bring people together around a shared goal. Whether I’m helping launch a product, grow a brand, or create a better experience for shoppers, I’m always looking for the intersection between great ideas and measurable business impact.